Oporto

Oporto partnered with Scope Social to turn up the heat on TikTok through a three-part influencer campaign spotlighting its boldest menu launches yet: the $25 Flame Grilled Feast, Pulled Chicken Prego Rappa, and limited-edition Grande Chicken Bites & Biscoff® Churros. The goal? Build brand love, drive trial, and position Oporto as the go-to for crave-worthy eats.

The Strategy
Spanning several months, the campaign was rolled out in three phases, each centred on a new product drop and designed to drive hype and shareability on TikTok.

We know that TikTok isn’t a space where people want to be ‘sold to’ in a traditional marketing sense, so we leaned into that strategically. Rather than polished ads or overt product pushes, we prioritised storytelling, humour, and real reactions that felt native to the platform.

By bringing together six creators across food, lifestyle, and comedy niches, we tapped into content formats that work: first-bite POVs, family feast vibes, cheeky skits, and surprising reveals. Each piece was crafted to balance appetite appeal with authenticity, key to stopping scrolls and sparking engagement on TikTok.

The Results

• 6x TikTok videos

• 2,800,000  views

• 1.63% engagement

• $0.95 cost per engagement
  

The Outcome
This creator-first, story-led approach helped cement Oporto’s place in the TikTok food conversation, building awareness, sparking curiosity, and driving traffic in-store and online across all three hero products. By moving away from the traditional hard sell, we built a sense of personality around the brand, positioning Oporto as bold, relatable, and in tune with the culture of the platform.