White Glo

Teeth whitening, but make it TikTok viral.

White Glo partnered with Scope Social to launch its Advanced Whitening Kit ahead of the summer season, with a clear brief: build buzz, drive purchases, and position the product as the go-to at-home whitening solution without the price tag or sensitivity of in-chair treatments.

The Strategy
Running October to December 2024, the campaign lived primarily on TikTok, where we tapped into the platform’s viral potential through a handpicked group of 22 creators across beauty, lifestyle, and everyday get-ready content.

Each creator documented their whitening journey in real-time, building credibility through personal experience and relatable, event-driven storytelling. Think: "getting ready for the office Christmas party" or “brightening my smile for NYE.” We kept momentum high by strategically leaning into messaging around the product being hard to find in-store - driving urgency and creating FOMO that fuelled virality.

The Results

• 22x TikTok videos

• 1,302,768 views

• 31,341 engagements

• 4.2% average engagement rate

• $0.70 cost per engagement

Hero content showcasing before-and-afters, natural reactions, and festive season prep saw standout performance - proving that authenticity still reigns supreme when paired with the right creator and message.

The Outcome
The campaign hit every goal: boosted awareness, encouraged trial, and cemented White Glo’s position as a category leader. More importantly, we did it in a way that felt real to audiences and true to the product.

One of summer’s most sought-after beauty buys? That’s the power of the right creators, the right platform - and the right strategy.